Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform - Couverture souple

Livre 1 sur 2: Crawl, Walk, Run

Loban, Michael; Yastrebenetsky, Alex

 
9781544520186: Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform
Couverture souple
ISBN 10 : 1544520182 ISBN 13 : 9781544520186
Editeur : Lioncrest Publishing, 2021

Synopsis

Traditional advertising has yielded its throne to the digital world, forever changing how major retailers, media outlets, and consumer goods companies attract their target audience—and forever changing how ROI is determined.

Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, beginning with the basics and taking you step-by-step through a framework for achieving greater efficiency and increased confidence in your marketing decisions. Alex Yastrebenetsky and Michael Loban discuss the six mandatory focus areas for digital transformation before introducing you to the key component for success: choosing the right platform. You’ll learn why Google Marketing Platform dominates the industry, which changes you can expect with Google Analytics 4 and Ads Data Hub, and how to implement data governance with new privacy guidelines (such as the California Consumer Privacy Act). This updated second edition also includes a foreword from Sean Downey of Google (Vice President, Platforms).

Feel confident in your data and trust that your money is well spent by understanding how the right analytics platform can work for you.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Michael Loban is the Chief Growth Officer at InfoTrust. He's an adjunct professor at the University of Cincinnati and Xavier University, and is also a presenter and author, with work published in Forbes, AdWeek, and CIO.

Alex Yastrebenetsky is CEO and Co-founder of InfoTrust, a global analytics consulting and consumer data governance company. Under his leadership, InfoTrust has received numerous honors and awards, with inclusions on the Fortune Best Small Workplaces, Ad Age Best Places to Work, Inc. 5000, and Inc. Best Workplaces lists. Alex currently serves as a board member for the Cincinnati Children's Hospital Foundation and the University of Cincinnati Blue Ash Dean's Advisory Board.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lioncrest Publishing
Date d'édition
2021
Langue
anglais
ISBN 10 
1544520182
ISBN 13 
9781544520186
Reliure
Broché
Numéro d'édition
2
Nombre de pages
338
Coordonnées du fabricant
non disponible
Personne responsable
non disponible