Friction Fatigue: What the Failure of Advertising Means for Future-Focused Brands - Couverture souple

Dyer, Paul

 
9781544520773: Friction Fatigue: What the Failure of Advertising Means for Future-Focused Brands
Couverture souple
ISBN 10 : 1544520778 ISBN 13 : 9781544520773
Editeur : Lioncrest Publishing, 2021

Synopsis

Google and Facebook changed our way of life. With this transformation, they unleashed a wave of disruption that handed unprecedented power to Big Advertising. Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales.

Now, this friction has reached a boiling point. Consumers are fighting back with ad blockers, ad-free subscriptions, and calls to regulate Big Advertising’s overreach. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver?

Marketing expert Paul Dyer has helped dozens of leading brands stay ahead of the curve and navigate the rocky media landscape of the last two decades. In Friction Fatigue, Paul shows you why advertising is broken and provides a frictionless marketing framework to help build your brand in an era in which advertising is no longer the answer. With a new wave of pandemic-accelerated disruption, you’ll learn how to gird your business against competitors and lead the pack with fresh marketing strategies. Featuring behind-the-scenes stories and expert insights, this book is your chance to prepare for a future in which the consumer rules.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Paul Dyer is the CEO of Lippe Taylor, an iconic digital marketing and PR firm. An expert in the technique of timing transformative trends, Paul has played a central role in securing and directing more than $100 million of marketing consulting work at top companies throughout the past fifteen years, including Johnson & Johnson, Red Bull, Intel, Nike, Pfizer, Warner Bros, Verizon, and more. He received his MBA from the University of Texas and currently resides in New York with his wife and their two daughters.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lioncrest Publishing
Date d'édition
2021
Langue
anglais
ISBN 10 
1544520778
ISBN 13 
9781544520773
Reliure
Broché
Nombre de pages
252
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxembourg