Articles liés à MOVE: The 4-question Go-to-Market Framework

MOVE: The 4-question Go-to-Market Framework - Couverture souple

Vajre, Sangram; Brown, Bryan

 
9781544523378: MOVE: The 4-question Go-to-Market Framework
Couverture souple
ISBN 10 : 1544523378 ISBN 13 : 9781544523378
Editeur : Lioncrest Publishing, 2021

Synopsis

Ideation. Transition. Execution.

These are the three stages of business growth every C-suite leader must navigate throughout the life of their company. Surviving each one is not good enough. You want to thrive, evolve, and, when necessary, transform.

But who do you market to? What do you need to operate effectively? When can you scale your business, and in which areas can you grow the most?


As the markets change, so will your answers. But these four questions will help you focus on the who, what, when, and where of your business—and they remain the same. In MOVE, B2B go-to-market experts Sangram Vajre and Bryan Brown provide you with a four-question framework that will reveal your next steps and propel you forward, no matter the size of your company or the stage you’re in. You’ll learn how to take your business from ideation to execution and predict your next MOVE more confidently. You have the vision, the people, and the plan. Now you have the operating manual. This book is the go-to market blueprint that provides you with the confidence and clarity to get unstuck and level up your organization for long-term success.

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À propos des auteurs

Bestselling author Sangram Vajre co-founded Terminus in 2014 and ever since has been teaching the business of marketing with his signature frameworks. He's an international keynote speaker, was named one of the top twenty-one B2B marketing influencers in the world, and is the host of a top-fifty business podcast called FlipMyFunnel.

Bryan Brown is Chief Strategy Officer at Terminus and an SaaS visionary in the marketing and sales tech industry. From co-founder to scale with multiple exits, he has envisioned and brought to market software that has shaped the way thousands of businesses grow and communicate with their customers.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lioncrest Publishing
Date d'édition
2021
Langue
anglais
ISBN 10 
1544523378
ISBN 13 
9781544523378
Reliure
Broché
Nombre de pages
206
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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