The Magic Slice: How to Master the Art of Storytelling for Business - Couverture souple

Murray, Jack

 
9781544524849: The Magic Slice: How to Master the Art of Storytelling for Business
Couverture souple
ISBN 10 : 1544524846 ISBN 13 : 9781544524849
Editeur : Houndstooth Press, 2021

Synopsis

You have a great product or service, but people aren’t responding to your marketing—or your message. You’re brimming with enthusiasm, but you don’t know how to spread the word.

You need a story.

Driven by real-life stories and case studies, The Magic Slice is a clarion call for anyone who needs to find their own Magic Slice—that unique place where what you want to say is exactly what your audience wants to hear.

Learn to apply the Six-Step Magic Slice Process. Unlock your creativity and practice it every day. Discover the science behind storytelling that will make you a magnetic communicator. Walk step by step through the process of coming up with a story idea, applying key story elements, and structuring your story to give it impact.

Whether you’re a founder, CEO, or communications manager, The Magic Slice is the missing element that can transform your message into a compelling story.

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À propos de l'auteur

Jack Murray is an entrepreneur, story consultant, speaker, and author. As the CEO and founder of both MediaHQ-a media contacts database and press release distribution tool-and the storytelling agency All Good Tales, Jack helps companies define their storytelling strategies, train their staff as storytellers, and share their stories through innovative technology. A recognized expert, Jack has worked with hundreds of brands, organizations, and teams over a twenty-five-year career. He advises leadership, communications, and marketing teams through story training courses, story strategy workshops, and keynote talks. Jack lives in Dublin with his wife, Alison; his daughters, Matilda and Gwen; and a dog called Maxi Lopez. Connect with him online at Murraystory.com.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Houndstooth Press
Date d'édition
2021
Langue
anglais
ISBN 10 
1544524846
ISBN 13 
9781544524849
Reliure
Broché
Nombre de pages
322
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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