Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans - Couverture souple

MacDonald, R. Jon

 
9781544524955: Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans
Couverture souple
ISBN 10 : 1544524951 ISBN 13 : 9781544524955
Editeur : Houndstooth Press, 2021

Synopsis

With the explosion of direct-to-consumer online retailers, things have been heating up in the e-commerce industry. The differentiators of yesterday have become table stakes for modern brands—those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics.

Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help e-commerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses.

Author R. Jon MacDonald has more than a decade of experience helping globally recognized brands like Nike, Xerox, Adobe, and The Economist design highly effective online purchasing experiences. In this book, he condenses all of that knowledge into a handful of powerful strategies and principles that will accelerate growth without compromising customer experience.

Brief enough to review in a week, but impactful enough to last a lifetime, this book is a must-read for anyone in a leadership position at an ambitious online retailer.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

R. Jon MacDonald is the founder of The Good, a conversion-rate optimization firm that has achieved notable results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Houndstooth Press
Date d'édition
2021
Langue
anglais
ISBN 10 
1544524951
ISBN 13 
9781544524955
Reliure
Broché
Nombre de pages
228
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxembourg

Autres éditions populaires du même titre

9781544524962: Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans

Edition présentée

ISBN 10 :  154452496X ISBN 13 :  9781544524962
Editeur : Houndstooth Press, 2021
Couverture rigide