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HYPNO-TISING: The Secrets and Science of Ads That Sell More... - Couverture souple

Young, Mark

 
9781544526096: HYPNO-TISING: The Secrets and Science of Ads That Sell More...
Couverture souple
ISBN 10 : 1544526091 ISBN 13 : 9781544526096
Editeur : Houndstooth Press, 2021

Synopsis

Imagine if you could create advertising messages that were so compelling, so hypnotic, that you could motivate consumers to make an immediate change in their behavior by buying your product or service. What would that do for your business?

In this book, Dr. Mark Young takes you through the complexities of neuroscience and consumer response to demonstrate how they are applied in common scenarios with real examples from the advertising world.

HYPNO-TI$ING is a blend of hypnosis and advertising that explains how you can improve the outcomes of your advertising campaigns and change the playing field to your advantage.

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À propos de l'auteur

Mark is a serial entrepreneur and polymath with interests in advertising, media, consumer products, human performance and longevity, geo-politics, and real estate development. He leveraged his education and passion for neuroscience, persuasion, neuro-linguistic programming, and hypnosis to build Jekyll + Hyde Labs into one of the nation's most successful advertising agencies for challenger and emerging brand consumer products.The genesis of HYPNO-TI$ING lies in Young's doctoral thesis, "Leveraging Neuro-Linguistic Programming, Hypnotic Patterns, and Behavioral Science to Trigger Consumer Response." When he isn't driving triple-digit speeds on an auto racing course, flying planes, or road-tripping on his motorcycle, Young lives and travels between Michigan and Florida with his wife, Sally. He can be contacted at myoung@JandHLabs.com.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Houndstooth Press
Date d'édition
2021
Langue
anglais
ISBN 10 
1544526091
ISBN 13 
9781544526096
Reliure
Broché
Nombre de pages
228
Coordonnées du fabricant
Printed by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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