Hypno-Tising: The Secrets and Science of Ads That Sell More... - Couverture rigide

Young, Mark

Couverture rigide

ISBN 10 : 1544526113 ISBN 13 : 9781544526119

Editeur : Houndstooth Press, 2021

Synopsis

Imagine if you could create advertising messages that were so compelling, so hypnotic, that you could motivate consumers to make an immediate change in their behavior by buying your product or service. What would that do for your business?

In this book, Dr. Mark Young takes you through the complexities of neuroscience and consumer response to demonstrate how they are applied in common scenarios with real examples from the advertising world.

HYPNO-TI$ING is a blend of hypnosis and advertising that explains how you can improve the outcomes of your advertising campaigns and change the playing field to your advantage.

A propos du livre

À propos de l'auteur

Mark is a serial entrepreneur and polymath with interests in advertising, media, consumer products, human performance and longevity, geo-politics, and real estate development. He leveraged his education and passion for neuroscience, persuasion, neuro-linguistic programming, and hypnosis to build Jekyll + Hyde Labs into one of the nation's most successful advertising agencies for challenger and emerging brand consumer products.The genesis of HYPNO-TI$ING lies in Young's doctoral thesis, "Leveraging Neuro-Linguistic Programming, Hypnotic Patterns, and Behavioral Science to Trigger Consumer Response." When he isn't driving triple-digit speeds on an auto racing course, flying planes, or road-tripping on his motorcycle, Young lives and travels between Michigan and Florida with his wife, Sally. He can be contacted at myoung@JandHLabs.com.

Détails de l'édition

• Éditeur: Houndstooth Press
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1544526113
• ISBN 13: 9781544526119
• Reliure: Relié
• Nombre de pages: 228
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible