The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win - Couverture souple

Sheehan, Mary

 
9781544527604: The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win
Couverture souple
ISBN 10 : 1544527608 ISBN 13 : 9781544527604
Editeur : Houndstooth Press, 2023

Synopsis

Need to take a product launch from zero to sixty in no time flat? Written by one of the industry’s leading product marketers—for product marketers, The Pocket Guide to Product Launches sets you up for success whether this is your first launch or you’re a seasoned pro.

Say goodbye to hypotheticals and droning textbooks. This quick guide to product-launch execution is chock-full of examples from the field, tactical steps, and real-world templates you can download and use for yourself to launch any product with ease and confidence.

Learn how to conceptualize your launch from A to Z: from asking the right questions to measuring results and driving adoption post-launch. Discover proven strategies to gather a great team, overcome setbacks, get the buy-in you need at every level, and hit your launch date with resounding success.

No matter what stage you’re in today, for any company large or small, open The Pocket Guide to Product Launches for helpful tips you can apply immediately.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Mary Sheehan is a three-time head of product marketing and the host of the Women in Product Marketing podcast. With a background in product marketing leadership that includes Adobe, Google, and more, Sheehan is an industry-leading expert in launching new products, positioning them for growth, and creating go-to-market strategies that span organizations.An alumna of UC Santa Barbara, Sheehan lives in the San Francisco Bay Area with her husband, Patrick, and children. Connect with her online at Productlaunch.Pro.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Houndstooth Press
Date d'édition
2023
Langue
anglais
ISBN 10 
1544527608
ISBN 13 
9781544527604
Reliure
Broché
Nombre de pages
186
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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