Articles liés à Trust Signals: Brand Building in a Post-Truth World

Trust Signals: Brand Building in a Post-Truth World - Couverture souple

Baradell, Scott

 
9781544527802: Trust Signals: Brand Building in a Post-Truth World
Couverture souple
ISBN 10 : 1544527802 ISBN 13 : 9781544527802
Editeur : Lioncrest Publishing, 2022

Synopsis

What is a trust signal?

Let’s say you’re interested in a book you aren’t familiar with—this book, for example.

Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?

The author, in turn, tries to prove their trustworthiness in a number of ways:

  • An accomplished and relevant biography
  • Glowing praise from well-known people on the cover
  • Five-star reviews on Amazon
  • Acclaim on social media by people you follow
  • Coverage in news media outlets you know and respect

These are examples of trust signals, the points of evidence that individuals, companies, and brands use to win one another’s trust.

Mastering these signals is the single best way to build, grow, and protect your brand in today’s post-truth world—where trust is the most precious commodity of all.

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À propos de l'auteur

Scott Baradell is a writer and entrepreneur who grew his PR agency, Idea Grove, with business generated by its popular blog. Idea Grove is one of the top twenty-five tech PR agencies in the United States, a three-time Inc. 5000 company, and an Inc. Best Workplace in 2021 and 2022. In 2020, Scott started a second blog, Trust Signals, to provide news, analysis, and practical advice on what it takes to build trust with customers and the public in today's post-truth world. The blog inspired and culminates in this book. Before Idea Grove, Scott was the chief communications officer for two billion-dollar companies, the co-founder and CMO of a venture-backed startup, and an award-winning journalist. He lives in Dallas, Texas, with his wife, Maria, and children Juliet, Benjamin, Jack, Christopher, and Maggie.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lioncrest Publishing
Date d'édition
2022
Langue
anglais
ISBN 10 
1544527802
ISBN 13 
9781544527802
Reliure
Broché
Nombre de pages
300
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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