Primal Storytelling: Marketing for Humans - Couverture souple

Butler, Anthony L.

Couverture souple

ISBN 10 : 1544534264 ISBN 13 : 9781544534268

Editeur : Lioncrest Publishing, 2022

Synopsis

“I woke up to my mother’s screams”

These are the first words of Anthony Butler’s Primal Storytelling. From a fire in Montana to the streets of Fallujah, Iraq, to the war for attention among 1.5 billion websites globally, Butler proves time and again that stories are the most effective way to capture human attention.

Two years into running his own digital agency, Butler was stunned when a new client left. The work was good, they said, but the results weren’t consistent. So Butler set out to fix it—to design a reliable digital marketing system that would always come out ahead.

The result is a cutting-edge approach that combines evolutionary psychology with age-old story techniques to create high-performing digital content that cuts through the noise. Whether you’re competing for local foot traffic or global downloads, Primal Storytelling will help you forge authentic connections with your audience, improve your brand performance in social media and SEO, and supercharge your content results.

A propos du livre

À propos de l?auteur

Anthony Butler is the founder of the digital marketing agency Can-Do Ideas and the creator of the Primal Storytelling content system. A highly regarded expert in brand storytelling and digital marketing, Anthony graduated from the United States Military Academy at West Point and the US Army Ranger School. He is a combat veteran and commanded an infantry company in Iraq during the invasion of Baghdad. He is also a Brazilian Jiu-Jitsu blackbelt and currently resides in Montana with his wife and two sons.

Détails de l'édition

• Éditeur: Lioncrest Publishing
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 1544534264
• ISBN 13: 9781544534268
• Reliure: Broché
• Nombre de pages: 232
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg