Be Direct: Why Direct Response Must Be an Arrow in Your Marketing Quiver - Couverture rigide

Tacito, Anthony J

 
9781544535814: Be Direct: Why Direct Response Must Be an Arrow in Your Marketing Quiver
Couverture rigide
ISBN 10 : 1544535813 ISBN 13 : 9781544535814
Editeur : Lioncrest Publishing, 2023

Synopsis

As marketing professionals work to relate their products and services to prospects and customers, marketers often overlook one of the most powerful methods to connect with their market: Direct Response Marketing.


In BE DIRECT: Why Direct Response Must Be an Arrow in Your Marketing Quiver, TaCito shares how direct response marketing continues to prove to be an effective method for you to acquire new clients, retain existing clients, and identify new prospects. While some advertising can be passive, direct response marketing asks for an active response from your ideal prospect. Anthony outlines the basics of direct response marketing, how it differs from traditional advertising, and how it generates the results and measurable returns that you expect from your ad dollars even in the digital age of marketing.


Consumers are becoming desensitized to marketing as they are constantly being bombarded with messaging. Embrace BE DIRECT and the tenets of direct response marketing, and you will discover how to find valuable customers and clients that are eager to engage with your business.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lioncrest Publishing
Date d'édition
2023
Langue
anglais
ISBN 10 
1544535813
ISBN 13 
9781544535814
Reliure
Relié
Nombre de pages
176
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781544535807: BE DIRECT: Why Direct Response Must Be an Arrow in Your Marketing Quiver

Edition présentée

ISBN 10 :  1544535805 ISBN 13 :  9781544535807
Editeur : Lioncrest Publishing, 2023
Couverture souple