Stores Don't Suck: The 5 Principles of Amazing Retail Execution - Couverture rigide

Wong, Melissa; Baker, Jeremy

 
9781544535876: Stores Don't Suck: The 5 Principles of Amazing Retail Execution
Couverture rigide
ISBN 10 : 1544535872 ISBN 13 : 9781544535876
Editeur : Houndstooth Press, 2023

Synopsis

A unique book written based on extensive experience in retail operations, Stores Don't Suck explores such profound questions as: why didn't the store get the memo? Why doesn't the display look like it should? How do you get stores to do the things you need them to do? (Spoiler alert: It doesn't have to be so hard.)


Told in stories all retailers can relate to, Stores Don't Suck dives into the nitty, gritty realities of store operations, of communication and "disconnects," of the big promotion and a bigger purpose: creating a great customer experience. With actionable takeaways in every chapter, co-authors Melissa Wong and Jeremy Baker walk through simple best practices that will unite your field teams and bring your brand's strategies to life with consistent precision.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Melissa Wong is a retail veteran with more than ten years of experience in store communications at one of North America's largest retail chains. She specializes in honing store execution and driving sales by improving the way HQ communicates with store teams. As CEO and co-founder of Zipline, her mission is to transform how retail operates and make it easier for retail employees to do their jobs.

Jeremy Baker has delivered brand growth for some of the world's leading brands and taught at universities worldwide. As a co-founder of Zipline, he leverages more than twenty years of experience in software engineering and user behavior to help retailers work more efficiently. He lives with his adventurous wife and children in Vancouver, Canada.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Houndstooth Press
Date d'édition
2023
Langue
anglais
ISBN 10 
1544535872
ISBN 13 
9781544535876
Reliure
Relié
Nombre de pages
130
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781544535852: Stores Don't Suck: The 5 Principles of Amazing Retail Execution

Edition présentée

ISBN 10 :  1544535856 ISBN 13 :  9781544535852
Editeur : Houndstooth Press, 2023
Couverture souple