Every great product has a creation story. Ever wondered about the story behind Tide Pods? What company came up with the film that holds the detergent and then dissolves? How did that simple innovation lead to a huge global success? And what does it take to scale a fast-moving and disruptive company?
In Formulating Solutions, P. Scott Bening shares his journey from chemist to entrepreneur and teaches readers the key lessons he's learned throughout his career. As the primary designer of the global strategies and relationships that enabled this story of successful innovation, Scott developed and positioned his organization for over three decades to thrive in an emerging market space. Now he's teaching others to do the same.
Follow Scott's story and learn how to create beneficial business relationships, scale your company to an enterprise, protect your intellectual property, navigate global growth, and much more. Start cultivating innovation and formulating solutions today.
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While President and CEO of MonoSol, P. Scott Bening, led the scaling of the company from infancy to a global leader in the consumer goods, multibillion-dollar detergent market. Water-soluble unit dose has become the global norm thanks to Scott's mastery of partnership navigation, marketing strategies, unique chemistry, and engineering advancements. He is now CEO of MBS2 Advisors, a strategic marketing organization mentoring entrepreneurs, executives, and other business leaders. Scott is a 1981 graduate of St. Lawrence University and a 1994 graduate of the University of Illinois at Chicago. In 2010, he was inducted as a Fellow of The Society of Innovators of Northwest Indiana and was honored by the 111th Congress of the United States by Congressman Peter Visclosky. He is also a member of the Chicago Entrepreneurship Hall of Fame.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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