Articles liés à Becoming a Privacy-Centric Marketing Organization

Becoming a Privacy-Centric Marketing Organization - Couverture souple

Livre 2 sur 2: Crawl, Walk, Run

Loban, Michael; Yastrebenetsky, Alex; Oldham, Kent; Long, Lucas

 
9781544539621: Becoming a Privacy-Centric Marketing Organization
Couverture souple
ISBN 10 : 1544539622 ISBN 13 : 9781544539621
Editeur : Lioncrest Publishing, 2023

Synopsis

As marketing, analytics, legal, and IT professionals at enterprise organizations know, the new privacy-centric reality is here. Consumer expectations and government regulations for the collection and management of user data have shifted dramatically, forcing companies to adapt their data collection and governance strategies.


In the second book of the bestselling Crawl, Walk, Run series, privacy-centric digital marketing leaders Lucas Long, Michael Loban, Alex Yastrebenetsky, and Kent Oldham present a sustainable framework for respecting consumer privacy while pushing your company to new heights. Because it’s not enough to be legally compliant, you’ll learn how to renovate your data approach with a formula for creating stronger customer relationships. Crawl, Walk, Run is a must-read for anyone ready to build a durable, long-term marketing data strategy and prepare for the privacy-centered present and future.

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Éditeur
Lioncrest Publishing
Date d'édition
2023
Langue
anglais
ISBN 10 
1544539622
ISBN 13 
9781544539621
Reliure
Broché
Nombre de pages
206
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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