unPACKED: Predict Packaging That Sells - Couverture rigide

Hunt, Alex; Salem, Matt

Couverture rigide

ISBN 10 : 1544549415 ISBN 13 : 9781544549415

Editeur : Lioncrest Publishing, 2025

Synopsis

Send buying indecision packing.

As an insights expert, you're up-to-date on design, consumer behavior, and market trends-everything that influences success. But one wrong decision can quickly turn into a high-profile failure and, worse, loss of sales. With the endless options of structures, colors, copy, images, and fonts, it's no wonder you're overwhelmed.

For decades, Alex Hunt, Matt Salem, and the Behaviorally team have partnered with world-leading brands to apply behavioral research to consumer decision-making. In unPACKED, they spill industry secrets for creating value in the most important moment in marketing: the purchase transaction.

Through real-world case studies and practical frameworks, unPACKED equips you to make smarter decisions and maximize your packaging's potential. Acquire invaluable benchmarks for setting expectations. Learn how to achieve packaging effectiveness with confidence and precision. A true insight industry disruptor, unPACKED guides you to accurately predict packaging that sells.

A propos du livre

À propos des auteurs

As CEO of Behaviorally, Alex Hunt transformed the company into a market-leading data intelligence partner for the world's leading brands. An in-demand speaker and thought leader, he is a Market Research Society Fellow and member of the Board of Directors of the Insights Association. A native of the UK, he lives in Connecticut with his wife, Pam, and daughter, Gabriella.

Matt Salem, SVP at Behaviorally, has spent over 20 years researching how packaging influences shopper behavior. Known for turning insights into clear, actionable stories, Matt brings a natural, dynamic style to both public speaking engagements and everyday conversations. He's a proud parent to Niessen and Nyla and resides in New Jersey.

Détails de l'édition

• Éditeur: Lioncrest Publishing
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1544549415
• ISBN 13: 9781544549415
• Reliure: Relié
• Nombre de pages: 222
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible