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The 100-Page Subscription Pricing Book: A Short Guide to Mastering SaaS and XaaS Pricing - Couverture souple

Mörée, Felix

 
9781544550060: The 100-Page Subscription Pricing Book: A Short Guide to Mastering SaaS and XaaS Pricing
Couverture souple
ISBN 10 : 1544550065 ISBN 13 : 9781544550060
Editeur : Houndstooth Press, 2026

Synopsis

Make pricing problems a thing of the past.

You have a fantastic product that customers love, but you are struggling to monetize it properly. No matter how much time you spend looking for answers, you still feel like you’re in the dark.

Few things have a greater impact on revenue, retention, and conversion than pricing. Yet most subscription companies leave money on the table because they haven’t properly addressed the issue. In The 100-Page Subscription Pricing Book, Felix Mörée shows founders, executives, and professionals like you how to unlock your product’s full potential.

Every bite-sized chapter is packed with concise, practical information for packaging and pricing your subscription. From strategy and design to implementation and governance, whether you’re launching a new product or refining an existing strategy, The 100-Page Subscription Pricing Book is the first and last word on every aspect of pricing.

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À propos de l'auteur

Felix Mörée is a pricing expert with extensive experience in marketing, packaging, pricing, and sales of subscription-based offerings. A former director at the global pricing firm Simon-Kucher, he is currently a pricing advisor for clients of all sizes, from startups to multinationals. He holds a double degree in engineering physics and economics from Lund University. Felix is also the author of four books on pricing and profitability published in Sweden and Finland. His book Ta Betalt! ("Get Paid!") was named Marketing Book of the Year in Sweden in 2019.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Houndstooth Press
Date d'édition
2026
Langue
anglais
ISBN 10 
1544550065
ISBN 13 
9781544550060
Reliure
Broché
Nombre de pages
130
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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