Breaking Bad News: Essential Tools for Crisis Communication - Couverture souple

Hahn, Jeff

Couverture souple

ISBN 10 : 1544550286 ISBN 13 : 9781544550282

Editeur : Houndstooth Press, 2026

Synopsis

With the first edition of Breaking Bad News, Jeff Hahn created an essential guide for surviving the first crucial hours of a reputation crisis. He synthesized thirty years of crisis communication experience into one model, helping brands navigate uncharted territory with tools proven to work whenever unexpected situations, malicious events, or head-scratching screw-ups threaten a reputation.

Now, in this second edition of Breaking Bad News, Jeff has added a dozen new case studies from a variety of industries that include the energy and electric sector, food and beverage space, and the airlines. The models Jeff presents are adaptable. His examples, immediately applicable.

When the spaghetti hits the fan, Breaking Bad News is the ultimate rapid response resource for crisis communication leaders.

A propos du livre

À propos de l'auteur

Jeff Hahn grew up on a farm in northeast Iowa in the middle of the 1970s farm crisis. A tornado destroyed his family's farm, so he eventually left Iowa by joining the US Air Force. Jeff's career in public relations and crisis communications includes time at Lockheed, Motorola, and Hahn, his integrated marketing and PR firm. The anthem of his farm years is John Mellencamp's "Rain on the Scarecrow," but his favorite song of all time is "Staying Alive" by the Bee Gees. Perhaps unsurprising for a crisis guy, Jeff's favorite movie is Apocalypse Now.

Détails de l'édition

• Éditeur: Houndstooth Press
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 1544550286
• ISBN 13: 9781544550282
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 214
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg