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The Story Formula: Mastering the art of connection and engagement through the power of strategic storytelling. - Couverture souple

Swanson, Kelly C

 
9781544646381: The Story Formula: Mastering the art of connection and engagement through the power of strategic storytelling.

Synopsis

Master the art of connection and engagement through the power of strategic storytelling. Award-Winning Storyteller and Motivational Speaker, Kelly Swanson, teaches you her Story Formula - a proven blueprint to help you craft strategic stories of impact. This book walks you through the science of story, the six secrets to connection, the three prongs in your connection story, the anatomy of a presentation, and the basic structure for story construction. Bonus chapters include storytelling tips on delivery.

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À propos de l'auteur

Kelly Swanson is an award-winning storyteller, comedian, motivational speaker, and sought after expert on the power of story as a strategic tool in business communications. She is founder of The Story Impact Academy which has helped hundreds of people in all industries to master the power of story to reach a higher level of impact and influence.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.