The Secret Army: Leadership, Marketing and the Power of People - Couverture souple

Balarin, Gina

Couverture souple

ISBN 10 : 1544836341 ISBN 13 : 9781544836348

Editeur : CreateSpace Independent Publishing Platform, 2017

Synopsis

• Have you ever wondered why some teams are more productive, successful and happy than others?
• Do you know why some managers and leaders can keep going no matter how hard things get?
• And what does all of this have to do with storytelling?

The Secret Army provides compelling insights on leadership, marketing and the power of people in the often frustrating world of modern business.

Bringing together beautifully told stories, real-life examples, thorough research and the wisdom of credible business leaders, authors and thinkers, The Secret Army: Leadership, Marketing and the Power of People dives beneath the surface of modern corporate life to expose the hidden humanness that drives us.
At first glance, it may seem like a book about business leadership with a marketing angle. It is. But it's more than that. At heart it's a book about people, about modern life, about corporate life; about living, not just surviving at work.
Called 'one of the most comprehensive and impressive leadership books… since Good to Great', it has been described by David Taylor, author of one of the fastest best-selling books of its time, as having 'an approach and a simplicity like no-one else I have ever read' and by Joe Pulizzi, founder of the Content Marketing Institute and author of five books as 'a wake-up call for those in leadership roles'.
You don't have time NOT to read this book and you should read it more than once.

A propos du livre

À propos de l'auteur

Gina Balarin is a passionate corporate storyteller with over 15 years' marketing and leadership experience. She is a marketing consultant, working primarily with B2B technology companies. Previously, Gina has worked as a content marketer and a Marketing Director. She is the author of hundreds of blog posts and too many B2B case studies to count. She speaks regularly on panel discussions and at marketing conferences and counts herself lucky to have spoken at TEDx. She blames her success on having been on stage in various guises over the years, doing everything from being a magician’s assistant and performing lead roles in ballet and drama productions, to having worked with top C-level executives and entrepreneurs. She has a Master’s Degree in Education in the subject of Management Communication, is a Chartered Marketer and Member of the Chartered Institute of Marketing, has a BA (Hons) in Linguistics and English Language, and a BA in Drama and Linguistics.

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1544836341
• ISBN 13: 9781544836348
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 248
• Coordonnées du fabricant: Printed by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg