From Startup to Success: From an initial idea to running a profitable company this is what you need to know - Couverture souple

Atherton, Charles L.

Couverture souple

ISBN 10 : 1544910258 ISBN 13 : 9781544910253

Editeur : CreateSpace Independent Publishing Platform, 2017

Synopsis

Having read this book - As an entrepreneur or aspiring executive, you will gain the knowledge and skill to see how your startup will succeed or the company you work for should be working, paving the way for your arrival in the C-Suite.Crisis management, the business plan, getting finance, branding and advertising, pricing, marketing, cash flow, public relations, the feel-good-factor are fully developed.ReviewsBen Hughes – former Global Commercial Director and Deputy CEO/Financial Times: I can think of nobody better suited to write this excellent book. Charles marries smart intellect with sound practical experience, and the final result speaks for itself...Stephen B. Pierce – former Managing Director of the American Chamber of Commerce in France: Having worked with Charles for the last 25 years, I can say how well equipped he is to write about the difficulties in starting up a company. This is chock full of useful advice, go for it.Philip Willoughby – former Chairman of the Finance Committee of the City of London Corporation: Charles Atherton has written a most appropriate and instructive book for potential business people based on his many years of experience, which has been greatly enhanced by his close involvement with the financial centre of Europe- The City of London.John Andrews – former Paris Bureau Chief of The Economist: With his clear eye for what a budding entrepreneur needs to know, Charles Atherton's advice — based on real-world experience — is both sensible and practical.www.charles@atherton.com

A propos du livre

À propos de l'auteur

I started my career in the City of London at the centre of the issues and mergers market working with the City’s leading merchant (investment) banks producing the shareholder communication documents and 400 company annual reports. Relocating to Paris in 1981 I created a financial advertising agency matching initially the capital markets needs of the French and international banks and developing image and financial product advertising. Investor relations became a speciality and I was elected to America’s National Investor Relations Institute in 1988. Answering a request from a colleague, related to Business English as a Second Language programme, I found myself developing and then launching a third career enabling me to share my experience and skills with senior French managers, as well as lecturing to senior students at Leonard de Vinci University in Paris’s La Défense business district. Today, I live in Athens and continue lecturing on Business and working in Paris and the Nordic countries on investor relations.

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1544910258
• ISBN 13: 9781544910253
• Reliure: Broché
• Nombre de pages: 53
• Coordonnées du fabricant: Printed by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg