Google Analytics Demystified (4th Edition) - Couverture souple

Mokalis, Alexa L.; Davis, Joel J.

 
9781545486917: Google Analytics Demystified (4th Edition)
Couverture souple
ISBN 10 : 1545486913 ISBN 13 : 9781545486917
Editeur : CreateSpace Independent Publishing Platform, 2018

Synopsis

This book is now out of date as Google Analytics is transitioning to GA4.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Alexa Mokalis is an instructor in the School of Journalism & Media Studies at San Diego State University. Alexa teaches students how brands can strategically traverse the social media landscape to improve customer interaction and brand success. She is Google Analytics certified and applies her knowledge of analytics and social media as a consultant to a number of local companies. Joel Davis has earned Google certifications in Analytics, AdWords and Mobile. In addition to being the co-author of Google Analytics Demystified (4e) he is also the author of Pass the Google Certification Exam, Google Optimize Demystified, and Advertising Research: Theory and Practice. Joel is a professor at San Diego State University where he teaches students the fundamentals of advertising strategy and research as well as the interpretation and application of Google Analytics, Data Studio and Optimize.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CreateSpace Independent Publishing Platform
Date d'édition
2018
Langue
anglais
ISBN 10 
1545486913
ISBN 13 
9781545486917
Reliure
Broché
Numéro d'édition
4
Nombre de pages
773
Coordonnées du fabricant
non disponible
Personne responsable
non disponible