Articles liés à Do Case Studies have a Shelf Life?

Do Case Studies have a Shelf Life? - Couverture souple

Roy, Dr Kisholoy

 
9781546329312: Do Case Studies have a Shelf Life?
Couverture souple
ISBN 10 : 1546329315 ISBN 13 : 9781546329312
Editeur : CreateSpace Independent Publishing Platform, 2017

Synopsis

This book titled Do Case Studies Have a Shelf Life is extremely thought provoking to say the least. The very tenet on which this book is based is innovative and can incite look of debates and deliberations. It is better for anyone to consider this book as an accompaniment to my previously published book on case studies titled How to Write and Teach Case Studies Effectively? as this will give a better idea to anyone not just about case studies but also regarding the basic idea behind this book. It has been phenomenally successful across the globe and i am confident that this book too will get its takers. Those who sincerely think about the well being of case studies as learning product and are evangelists of case based teaching and learning. Apart from discussing about case studies and the way to design them, this book mentions about the elements that contribute to the shelf life of cases. It emphasizes on how to enhance the shelf life of case studies and how can not just the case writers and case development team but the marketing fraternity of cases and the teaching fraternity play a defining role in promoting and enhancing the shelf life of cases. The 'Concluding Thoughts' on this topic hopefully shall invite various supporting and conflicting opinions.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Dr. Kisholoy Roy is a Ph.D. in Management from IIT (Indian School of Mines), Dhanbad, one of the premier education brands in India. He is an Accredited Management Teacher certified by All India Management Association (AIMA), New Delhi. Roy did his Masters in Business Administration (MBA) in Marketing from Visva-Bharati University, Santiniketan, one of the central universities in India. Dr. Roy has authored several publications that include case studies, articles, research papers and books. He has been considered a subject matter expert in the domains of brand communication, retail marketing and sales. Apart from this book Dr. Kisholoy Roy has authored titles themed on case studies like How to Write and Teach Case Studies Effectively? and also Case Studies for Marketing Students; both have been phenomenal sellers in the online marketplace like amazon, kobo, lulu, flipkart, kindle, createspace and pothi.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CreateSpace Independent Publishing Platform
Date d'édition
2017
Langue
anglais
ISBN 10 
1546329315
ISBN 13 
9781546329312
Reliure
Broché
Numéro d'édition
1
Nombre de pages
56
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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