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Brand Strategy Workbook: 6 Steps to Building a Lasting Identity - Couverture souple

Corder, Lloyd E.

 
9781547272891: Brand Strategy Workbook: 6 Steps to Building a Lasting Identity
Couverture souple
ISBN 10 : 1547272899 ISBN 13 : 9781547272891
Editeur : CreateSpace Independent Publishing Platform, 2017

Synopsis

Brand Strategy Workbook is the practical, let-me-show-you-how-it’s done companion to Brand Strategy. Through carefully chosen exercises, examples, breakout sessions and assignments, it shows you how to apply the six key concepts of branding: Brand, Research, Analyze, Position, Market and Measure. Using a step-by-step approach, it demystifies many of the proven principles of building and maintaining a strong product or service brand.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Lloyd Corder, Ph.D., is founder and CEO of strategic marketing research firm CorCom, Inc. and teaches at Tepper School of Business at Carnegie Mellon University and the University of Pittsburgh. He is a frequent keynote, convention and motivational speaker, and he has appeared on business-oriented radio and television programs. Corder’s studies have been published in more than 500 magazines and newspapers.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CreateSpace Independent Publishing Platform
Date d'édition
2017
Langue
anglais
ISBN 10 
1547272899
ISBN 13 
9781547272891
Reliure
Broché
Nombre de pages
74
Coordonnées du fabricant
Buchpark GmbH
https://www.buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Allemagne