The key to the success of any business is to have goals, and an action plan that outlines how you are going to achieve those goals. Building a business plan can be an intimidating task. Who has the time? Who really needs one – you’re self-funding afterall and aren’t looking for loans. If you think that you don’t need a business plan, you’re sorely mistaken. Every company needs to know their vision and mission, some idea of what their selling to their customers, some idea about how they're going to fund the company, etc. … Here’s a secret though – putting together your basic, workable business plan can take less than 4-hours. This workbook is designed to be general and to apply to most businesses. Therefore, some of the questions may not apply to your particular business. Please go through the document and answer the questions where necessary. Remember this is your plan and your business. Put your best thoughts and effort into it.
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Dr. Carol Parker has taught Business Communications, Professional Writing, Career Skills, Entrepreneurship and Management at Utah Valley University, University of Hawaii – Manoa, Hawaii Pacific University and Brigham Young University – Hawaii. She has over 20 years’ experience as a small business owner and entrepreneur, has extensive experience and training in human resources, sales and marketing, and meeting and conference management. Dr. Carol Parker earned a Doctorate in Education at the University of Southern California; Masters of Science in Administration (MSA) from Central Michigan University and a Bachelor of Science in Home Economics, General Business from California State Polytechnic University – Pomona. Dr. Parker is also a full-time Realtor and business professional.
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