Strategy for Small Business Marketing - Couverture souple

Corbin, Carol

Couverture souple

ISBN 10 : 1549551965 ISBN 13 : 9781549551963

Editeur : Independently published, 2017

Synopsis

Welcome to Strategy for Small Business Marketing. In this book, I'm going to walk you through the ins and outs of marketing on a small budget with a small team. This includes everything from evaluating your brand, to looking at the wide array of marketing channels. Along the way, I'll show you how to identify your value proposition, size up your competition, and look closely at creating your first marketing plan. We'll also explore the various advertising opportunities available to you. There, I'll be giving you insights into each of the major options along with helpful tips to make your campaigns a success.

This book is included:

• Chapter 1 - Getting started

1. Who is this book for?
2. Understanding how small business marketing is different
3. Developing a marketing approach

• Chapter 2 - The foundation

1. Identifying and segmenting your target market
2. Defining your value proposition
3. Sizing up the competition
4. Evaluating your market share

• Chapter 3 - Your Brand

1. Auditing your existing marketing
2. Understanding the importance of branding

• Chapter 4 - Marketing Channels

1. Defining concepts of earned, owned, and paid
2. Defining marketing channels
3. Selecting which marketing channels to use

• Chapter 5 - Crafting your creative

1. Selecting information for your creative
2. Developing a marketing calendar

• Chapter 6 - Advertising opportunities

1. Implementing an online marketing campaign
2. Personalizing marketing with direct mail
3. Developing and executing a public relations plan

• Chapter 7 - Professional helps vs. Working alone

1. Deciding if you need professional marketing help
2. Marketing as a team of one

• Chapter 8 - Measuring your results

1. Collecting and analyzing data
2. Understanding attribution and the customer journey
3. Seeking customer feedback

Together, we'll even be looking at how to decide when it's time to bring in professional help, and we'll spend some time making sure you understand the best ways to measure your results. Whether you're looking to start your own home-based business, or joining a small company as a marketer, you'll find the skills you need to connect with your customers all in this course. Let's get started.

Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1549551965
• ISBN 13: 9781549551963
• Reliure: Broché
• Nombre de pages: 41
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg