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Professional Communications in the Public Sector: A Practical Guide - Couverture souple

Glenn, Ted

 
9781551306315: Professional Communications in the Public Sector: A Practical Guide
Couverture souple
ISBN 10 : 155130631X ISBN 13 : 9781551306315
Editeur : Canadian Scholars, 2014

Synopsis

In this enterprising new text, Ted Glenn equips fledgling public sector communications professionals with the information they need to be successful in their new roles. Leveraging his years of experience in this growing field, Glenn discusses how to present policy goals to different audiences and tailor messages to their needs, write gripping speeches, and use digital media in a world where one ill-phrased tweet can sink a career. Chapters are enriched with activities that walk students through the many responsibilities of public service professionals and encourage them to think strategically in quickly evolving situations. Professional Communications in the Public Sector is indispensable reading for students of public administration, communications, policy studies, media studies, and advertising.

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À propos de l'auteur

Ted Glenn is Professor and Program Coordinator of Public Administration at Humber College. An advisor to various Canadian governments for over 20 years, Dr. Glenn specializes in public sector training and governance.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Canadian Scholars
Date d'édition
2014
Langue
anglais
ISBN 10 
155130631X
ISBN 13 
9781551306315
Reliure
Broché
Nombre de pages
310
Coordonnées du fabricant
non disponible
Personne responsable
non disponible