Professional Communications in the Public Sector: A Practical Guide - Couverture souple

Glenn, Ted

Couverture souple

ISBN 10 : 155130631X ISBN 13 : 9781551306315

Editeur : Canadian Scholars, 2014

Synopsis

In this enterprising new text, Ted Glenn equips fledgling public sector communications professionals with the information they need to be successful in their new roles. Leveraging his years of experience in this growing field, Glenn discusses how to present policy goals to different audiences and tailor messages to their needs, write gripping speeches, and use digital media in a world where one ill-phrased tweet can sink a career. Chapters are enriched with activities that walk students through the many responsibilities of public service professionals and encourage them to think strategically in quickly evolving situations. Professional Communications in the Public Sector is indispensable reading for students of public administration, communications, policy studies, media studies, and advertising.

A propos du livre

À propos de l'auteur

Ted Glenn is Professor and Program Coordinator of Public Administration at Humber College. An advisor to various Canadian governments for over 20 years, Dr. Glenn specializes in public sector training and governance.

Détails de l'édition

• Éditeur: Canadian Scholars
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 155130631X
• ISBN 13: 9781551306315
• Reliure: Broché
• Nombre de pages: 310
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible