Start & Run a Copywriting Business - Couverture souple

Slaunwhite, Steve

Couverture souple

ISBN 10 : 1551806339 ISBN 13 : 9781551806334

Editeur : Self Counsel Press Inc, 2005

Synopsis

Make writing your business! Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers substantial income, flexible hours, and stimulating work. This book will provide new copywriters and old pros alike with proven, step-by-step strategies on how to find and keep clients, complete common copywriting tasks, set up an effective office, and overcome the unique challenges inherent in this business. Topics covered include: Deciding if copywriting is for you Mastering basic copywriting techniques Getting started in the business Setting rates and quoting on assignments Tapping into top markets Effectively marketing your services Managing your work, time, and money Troubleshooting and getting help Turn your talent into dollars by learning to write ads, brochures, direct mail, websites, and business-to-business and e-mail marketing materials. Start & Run a Copywriting Business will show you how to write copy your clients will love.

A propos du livre

À propos de l?auteur

Steve Slaunwhite is a recognized copywriting expert with 20 years' experience. He is a winner of numerous awards, and has written copy for more than 150 clients, including 43 in the Fortune 500. In addition to leading seminars and writing articles on copywriting, Steve is also the author of the textbook Writing for the B2B Market, plus a number of professional handbooks. His website, a companion to this book, is at http: //forcopywritersonly.com/

Détails de l'édition

• Éditeur: Self Counsel Press Inc
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 1551806339
• ISBN 13: 9781551806334
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 231
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible