Vulcans, Earthlings, and Marketing ROI: Getting Finance, Marketing and Advertising Onto the Same Planet

Description du livre Paperback or Softback. Etat : New. Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising Onto the Same Planet 0.6. Book. N� de r�f. du vendeur BBS-9781554580316

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Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet

Rutherford, David; Knowles, Jonathan

Edit� par Wilfrid Laurier University Press (2007)

ISBN 10 : 1554580315 ISBN 13 : 9781554580316

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Lucky's Textbooks
(Dallas, TX, Etats-Unis)

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Description du livre Etat : New. N� de r�f. du vendeur ABLIING23Mar2811580049633

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Rutherford, David/ Knowles, Jonathan

Edit� par Wilfrid Laurier Univ Pr (2008)

ISBN 10 : 1554580315 ISBN 13 : 9781554580316

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Revaluation Books
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Description du livre Paperback. Etat : Brand New. 155 pages. 8.75x6.00x0.75 inches. In Stock. N� de r�f. du vendeur x-1554580315

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Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet [Paperback] Rutherford, David and Knowles, Jonathan

Rutherford, David; Knowles, Jonathan

Edit� par Wilfrid Laurier University Press (2007)

ISBN 10 : 1554580315 ISBN 13 : 9781554580316

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BennettBooksLtd
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Description du livre Etat : New. New. In shrink wrap. Looks like an interesting title! 0.55. N� de r�f. du vendeur Q-1554580315

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Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising Onto the Same Planet

Rutherford, David|Knowles, Jonathan

Edit� par WILFRID LAURIER UNIV PR (2007)

ISBN 10 : 1554580315 ISBN 13 : 9781554580316

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moluna
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Description du livre Etat : New. &Uumlber den AutorrnrnDavid Rutherford is a consultant, specializing in marketing, advertising, and business writing. He is also the long-standing editor for the CASSIES, the annual awards show for advertising that proves business-bui. N� de r�f. du vendeur 904300663

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Vulcans, Earthlings and Marketing ROI

Rutherford, David; Knowles, Jonathan

Edit� par Wilfrid Laurier University Press (2007)

ISBN 10 : 1554580315 ISBN 13 : 9781554580316

Neuf Couverture souple Quantit� disponible : 15

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Kennys Bookstore
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Description du livre Etat : New. 2007. Paperback. Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience. Num Pages: 174 pages, tables & charts. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 227 x 154 x 11. Weight in Grams: 272. . . . . . Books ship from the US and Ireland. N� de r�f. du vendeur V9781554580316

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Vulcans, Earthlings and Marketing ROI (Paperback)

David Rutherford

Edit� par Wilfrid Laurier University Press, Waterloo, Ontario (2007)

ISBN 10 : 1554580315 ISBN 13 : 9781554580316

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CitiRetail
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Description du livre Paperback. Etat : new. Paperback. Co-published with the Institute of Communication Agencies. Every few years, business is galvanized by a new concept. Accountability is the latest idea in the spotlight. It's a huge topic, and in the broadest sense embraces ethics, corporate governance, and all the issues spawned by the recent spate of business scandals. Vulcans, Earthlings and Marketing ROI deals with a more pragmatic aspect: the accountability behind the question ""Are our investments in marketing and advertising sensible and successful, short and long term, from a business point of view?"" In Part 1 the authors establish that finance, marketing, and advertising share common ground in the value of brands. Part 2 reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience. Part 3 outlines what it takes to build an accountability culture and profiles some techniques that are useful for framing and measuring the business impact of marketing and advertising investment. The book is intended for anyone with an interest in accountability as it applies to short- and long-term marketing effort. Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N� de r�f. du vendeur 9781554580316

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Vulcans, Earthlings and Marketing ROI

Rutherford, David; Knowles, Jonathan

Edit� par Wilfrid Laurier University Press (2007)

ISBN 10 : 1554580315 ISBN 13 : 9781554580316

Neuf Couverture souple Quantit� disponible : 15

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Kennys Bookshop and Art Galleries Ltd.
(Galway, GY, Irlande)

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Description du livre Etat : New. 2007. Paperback. Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience. Num Pages: 174 pages, tables & charts. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 227 x 154 x 11. Weight in Grams: 272. . . . . . N� de r�f. du vendeur V9781554580316

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Vulcans, Earthlings, and Marketing ROI: Getting Finance, Marketing and Advertising Onto the Same Planet - Couverture souple

Rutherford, David; Knowles, Jonathan

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