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Canuckology: From Dollars To Donuts - Canada's Premier Pollsters - Couverture souple

Bricker, Darrell; Wright, John

 
9781554682621: Canuckology: From Dollars To Donuts - Canada's Premier Pollsters
Couverture souple
ISBN 10 : 1554682622 ISBN 13 : 9781554682621
Editeur : HarperCollins Publishers, 2010

Synopsis

The anonymity of a phone line is the secret to the success for Darrell Bricker and John Wright of Ipsos Reid, the largest market research company in Canada. Ipsos' accuracy in gathering people's thoughts and predicting trends makes them to go-to source for major companies seeking answers to unusual questions, such as: What would your ideal lover look like? Would you rather touch the Stanley Cup or Dorothy's ruby slippers from The Wizard of Oz? And, do you believe in ghosts?

In Canuckology, Wright and Bricker, the bestselling authors of What Canadians Think about Almost Everything, share with us the wealth of their thousands of polls, drawn from conversations with some unlikely characters, including the retired man who still believes in Santa Claus, the non-parent who freaks out about toy safety, and the woman who would rather take her dad to a movie premiere than George Clooney.

Filled with hilarious insights from every province and territory, as well as from people of every age, gender and economic standing -- and peppered with fun factoids and quizzes -- Canuckology is compulsive, must-have reading for any Canadian.

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À propos de l'auteur

DARRELL BRICKER is chief executive officer of Ipsos Public Affairs, the world’s leading social and opinion research firm. Prior to joining Ipsos, Bricker was director of public opinion research in the office of the prime minister of Canada. He holds a Ph.D. in political science from Carleton University. He is the co-author, with John Ibbitson, of several books, including Empty Planet: The Shock of Global Population Decline and The Big Shift: The Seismic Change In Canadian Politics, Business, and Culture and What It Means for Our Future. He lives in Toronto with his family.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
HarperCollins Publishers
Date d'édition
2010
Langue
anglais
ISBN 10 
1554682622
ISBN 13 
9781554682621
Reliure
Broché
Nombre de pages
304
Coordonnées du fabricant
Product Safety Manager
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