Articles liés à Polls and Surveys: Understanding What they Tell Us

Polls and Surveys: Understanding What they Tell Us - Couverture rigide

Bradburn, Norman M.; Sudman, Seymour

 
9781555420987: Polls and Surveys: Understanding What they Tell Us

Synopsis

Explains how polls are conducted, describes the causes of polling errors, and discusses how polls are used and interpreted.

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À propos de l'auteur

NORMAN M. BRADBURN is senior vice president for National Opinion Research. He is the Tiffany and Margaret Blake Distinguished Service professor in the department of psychology and the Harris Graduate School of Public Policy Studies at the University of Chicago.

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books including Asking Questions (Jossey-Bass, 1982) which he wrote with Norman M. Bradburn.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.