The rapidly changing conditions in today's business environment have made unprecedented demands on organizational leaders--demands that often require radical rethinking of purpose and priorities, visions of the future, and the very structure and functions of the organization. Changing the Essence uncovers the leadership behaviors necessary for initiating and managing fundamental change. Beckhard and Pritchard go beyond the basics, demonstrating strategies for securing organizationwide commitment to put vision into action. Beckhard and Pritchard confront the tension between short-term effectiveness (the quick fix) and the long-term health of the organization. They identify and explain each step to be taken during the transitional phase of the change process, including managing the work, creating an appropriate management structure, and developing a commitment strategy and plan.
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Richard Beckhard was an American organizational theorist, Adjunct Professor at MIT, and pioneer in the field of organization development. Beckhard co-launched the Addison-Wesley Organization Development Series and began the Organization Development Network in 1967.
Wendy Pritchard is the author of Changing the Essence: The Art of Creating and Leading Environmental Change in Organizations, published by Wiley.
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