Articles liés à Data Mining Your Website
Synopsis
Turn Web data into knowledge about your customers. This exciting book will help companies create, capture, enhance, and analyze one of their most valuable new sources of marketing information―usage and transactional data from a website. A company's website is a primary point of contact with its customers and a medium in which visitor's actions are messages about who they are and what they want. Data Mining Your Website will teach you the tools, techniques, and technologies you'll need to profile current and potential customers and predict on-line interests and behavior. You'll learn how to extract from the huge pools of information your website generates, insights into on-line buying patterns, and how to apply this knowledge to design a website that better attracts, engages, and retains on-line customers. Data Mining Your Website explains how data mining is a foundation for the new field of web-based, interactive retailing, marketing, and advertising. This innovative book will help web developers and marketers, webmasters, and data management professionals harness powerful new tools and processes.
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À propos de l'auteur
Jesứs Mena is a data mining consultant and a former artificial intelligence specialist for the Internal Revenue Service (IRS) in the U.S. He has over 15 years experience in the field and is author of the best-selling Data Mining Your Website and WebMining for Profit. His articles have been widely published in key publications in the information technology, Internet, marketing, and artificial intelligence fields. He can be contacted at mail@jesusmena.com.
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Résultats de recherche pour Data Mining Your Website
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Data Mining Your Website
Edité par
Digital Press, 1999
ISBN 10 : 1555582222
ISBN 13 : 9781555582227
Ancien ou d'occasion
Softcover
Vendeur : Library House Internet Sales, Grand Rapids, OH, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : Very Good. No Jacket. Turn Web data into knowledge about your customers. This exciting book will help companies create, capture, enhance, and analyze one of their most valuable new sources of marketing information-usage and transactional data from a website. A company's website is a primary point of contact with its customers and a medium in which visitor's actions are messages about who they are and what they want. Data Mining Your Website will teach you the tools, techniques, and technologies you'll need to profile current and potential customers and predict on-line interests and behavior. You'll learn how to extract from the huge pools of information your website generates, insights into on-line buying patterns, and how to apply this knowledge to design a website that better attracts, engages, and retains on-line customers. Data Mining Your Website explains how data mining is a foundation for the new field of web-based, interactive retailing, marketing, and advertising. This innovative book will help web developers and marketers, webmasters, and data management professionals harness powerful new tools and processes. The first book to apply data mining specifically to e-commerce Learn effective methods for gathering, managing, and mining Web customer information Use data mining to profile customers and create personalized e-commerce programs Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. N° de réf. du vendeur 123741836
Acheter D'occasion
EUR 5,38
Expédition à EUR 6,09
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Data Mining Your Website
Edité par
Elsevier Science & Technology, 1999
ISBN 10 : 1555582222
ISBN 13 : 9781555582227
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP94950022
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EUR 36,77
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Expédition depuis Royaume-Uni vers Etats-Unis
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Data Mining Your Website
Vendeur : SHIMEDIA, Brooklyn, NY, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. Satisfaction Guaranteed or your money back. N° de réf. du vendeur 1555582222
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EUR 59,22
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Expédition nationale : Etats-Unis
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Data Mining Your Website
Edité par
Digital Press, 1999
ISBN 10 : 1555582222
ISBN 13 : 9781555582227
Ancien ou d'occasion
paperback
Vendeur : Sell Books, Elland, YORKS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only. N° de réf. du vendeur mon0000090941
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Data Mining Your Website
Edité par
Digital Press, 1999
ISBN 10 : 1555582222
ISBN 13 : 9781555582227
Ancien ou d'occasion
Couverture souple
Vendeur : -OnTimeBooks-, Phoenix, AZ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. N° de réf. du vendeur OTV.1555582222.G
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Data Mining Your Website
Vendeur : BennettBooksLtd, Los Angeles, CA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. In shrink wrap. Looks like an interesting title! N° de réf. du vendeur Q-1555582222
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EUR 95,55
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Expédition nationale : Etats-Unis
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