Webmining for Profit: E-Business Optimization - Couverture souple

Mena, Jesus

Couverture souple

ISBN 10 : 1555582656 ISBN 13 : 9781555582654

Editeur : Digital Press, 2001

Synopsis

WebMining for Profitability provides a central reference to the components, issues, techniques and technologies for aggregating, enhancing, mining, and leveraging web data for personalization and profitability. This is the only book that provides guidance for categorizing the dozens of personalization products and services in the market or assessing their effectiveness. The book has a companion website that will be continuously updated. The site will enable readers to chat, mail sections to colleagues, and register for a newsletter on new profitability products, services, upgrades, announcements, and profitability case studies. This is a powerful manual for e-businesses on how to achieve profitability by leveraging web analytic tools, techniques, services, and strategies.

A propos du livre

À propos de l'auteur

Jesứs Mena is a data mining consultant and a former artificial intelligence specialist for the Internal Revenue Service (IRS) in the U.S. He has over 15 years experience in the field and is author of the best-selling Data Mining Your Website and WebMining for Profit. His articles have been widely published in key publications in the information technology, Internet, marketing, and artificial intelligence fields. He can be contacted at mail@jesusmena.com.

Détails de l'édition

• Éditeur: Digital Press
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 1555582656
• ISBN 13: 9781555582654
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: LSWR Group; b.criscuolo@lswr.it; ; Via Spadolini, 7; Milano; Italie