Library Public Relations, Promotions and Communications: A How-to-do-it Manual - Couverture souple

Wolfe, Lisa A.

Couverture souple

ISBN 10 : 155570266X ISBN 13 : 9781555702663

Editeur : Neal-Schuman Publishers Inc, 2006

Synopsis

This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendices offering sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity are also included.

Détails de l'édition

• Éditeur: Neal-Schuman Publishers Inc
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 155570266X
• ISBN 13: 9781555702663
• Reliure: Broché
• Nombre de pages: 175
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible