Marketing Your Library's Electronic Resources - Couverture souple

Kennedy, Marie R.; LaGuardia, Cheryl

 
9781555708894: Marketing Your Library's Electronic Resources
Couverture souple
ISBN 10 : 1555708897 ISBN 13 : 9781555708894
Editeur : Association of College & Research Libraries, 2013

Synopsis

Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans including:

  • Four complete programs from both public and academic libraries
  • Easy-to-read style and step-by-step organisation guide
  • Examples of well executed plans and outcomes
Front line librarians with limited marketing expertise can improve awareness of under-utilised resources and increase demand for more of the same, thereby encouraging increased funding.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Association of College & Research Libraries
Date d'édition
2013
Langue
anglais
ISBN 10 
1555708897
ISBN 13 
9781555708894
Reliure
Broché
Nombre de pages
144
Coordonnées du fabricant
non disponible
Personne responsable
non disponible