Web Analytics Strategies for Information Professionals - Couverture souple

Farney, Tabatha; McHale, Nina

 
9781555708979: Web Analytics Strategies for Information Professionals
Couverture souple
ISBN 10 : 1555708978 ISBN 13 : 9781555708979
Editeur : Association of College & Research Libraries, 2013

Synopsis

Whether you're gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included: Eight examples of semi-custom and custom reporting Four case studies showing project-specific applications Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another

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Éditeur
Association of College & Research Libraries
Date d'édition
2013
Langue
anglais
ISBN 10 
1555708978
ISBN 13 
9781555708979
Reliure
Broché
Nombre de pages
200
Coordonnées du fabricant
non disponible
Personne responsable
non disponible