Beyond Book Sales: The Complete Guide to Raising Money for Your Library - Couverture souple

Dowd, Susan

 
9781555709129: Beyond Book Sales: The Complete Guide to Raising Money for Your Library
Couverture souple
ISBN 10 : 1555709125 ISBN 13 : 9781555709129
Editeur : Association of College & Research Libraries, 2013

Synopsis

Your future major donor may not use your library, but is likely somebody you know anyway. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: The gift pyramid model for developing the culture of giving that leads to big gifts Overcoming fears of sponsorship and embracing cause-related marketing Pitching the appropriate charitable gift Confronting common fears of requesting major gifts The pros and cons of membership programs

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Éditeur
Association of College & Research Libraries
Date d'édition
2013
Langue
anglais
ISBN 10 
1555709125
ISBN 13 
9781555709129
Reliure
Broché
Nombre de pages
160
Coordonnées du fabricant
non disponible
Personne responsable
non disponible