The Successful Business Plan: Secrets and Strategies/Workbook - Couverture rigide

Abrams, Rhonda

Couverture rigide

ISBN 10 : 1555711812 ISBN 13 : 9781555711818

Editeur : Oasis Pr, 1991

Synopsis

Book by Abrams Rhonda

A propos du livre

Présentation de l'éditeur

The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long–term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction.

Table of contents:

Section I Starting the Process
The Successful Business
Getting Your Plan Started
Making Your Plan Compelling

Section II Business Plan Components The Executive Summary
Company Description
Industry Analysis & Trends
Target Markets
Competition
Strategic Position & Risk Assessment
Marketing Plan & Sales Strategy
Operations
Technology Plan
Management & Organisation
Community Involvement & Social Responsibility
Development, Milestones & Exit Plan
The Financials
The Plan′s Appendix

Section III Putting the Plan to Work
Preparing, Presenting & Sending Out Your Plan
Looking for Money
Using Your Plan for Classes & Competitions
Internal Planning for Existing Businesses & Corporations
Time Saving Tips

Section IV Special Considerations
Considerations for Internet, "e–businesses"
Considerations for Retailers
Considerations for Manufacturers
Considerations for Service Businesses

Section V Reference
Outline of a Business Plan
Business Terms Glossary
Funding Sources
Research Sources Entrepreneur′s Sources

Biographie de l'auteur

Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda′s column for USA Today, "Small Business Strategies," the most widely distributed column on small business and entrepreneurship in the United States, reaches tens of millions of readers each week. She has written more than a dozen other books on entrepreneurship and her books have sold more than a million copies. Sign up for her monthly newsletter at planningshop.com.

À propos de cette édition

• Éditeur: Oasis Pr
• Date d'édition: 1991
• ISBN 10: 1555711812
• ISBN 13: 9781555711818
• Reliure: Relié