Television Advertising and Televangelism: Discourse Analysis of Persuasive Language - Couverture souple

Schmidt, Rosemarie; Kess, Joseph F.

Couverture souple

ISBN 10 : 1556190069 ISBN 13 : 9781556190063

Editeur : John Benjamins Pub Co, 1987

A propos du livre

Présentation de l'éditeur

The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.

Détails de l'édition

• Éditeur: John Benjamins Pub Co
• Date d'édition: 1987
• Langue: anglais
• ISBN 10: 1556190069
• ISBN 13: 9781556190063
• Reliure: Broché
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible