Publishing for Profit: Successful Bottom-Line Management for Book Publishers - Couverture souple

Woll, Thomas

Couverture souple

ISBN 10 : 155652997X ISBN 13 : 9781556529979

Editeur : Chicago Review Press, 2010

Synopsis

Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step--covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, online marketing and sales, and e-book publishing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.

A propos du livre

À propos de l?auteur

Thomas Woll is president of Cross River Publishing Consultants. He has held a variety of executive positions in publishing, including vice president of the professional and trade division of John Wiley & Sons; publisher of Storey Communications/Garden Way; and vice president and publisher of Rodale Press's book division. He lives in Katonah, New York. Dominique Raccah is the president and founder of Sourcebooks. She lives in Naperville, Illinois.

Détails de l'édition

• Éditeur: Chicago Review Press
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 155652997X
• ISBN 13: 9781556529979
• Reliure: Broché
• Nombre de pages: 400
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible