The Complete Database Marketer: Second-Generation Strategies and Techniques for Tapping the Power of Your Customer Database - Couverture rigide

Hughes, Arthur

 
9781557388933: The Complete Database Marketer: Second-Generation Strategies and Techniques for Tapping the Power of Your Customer Database
Couverture rigide
ISBN 10 : 1557388938 ISBN 13 : 9781557388933
Editeur : Irwin Professional Publishing, 1995

Synopsis

The "Complete Database Marketer" is totally redrafted to bring it up to date with developments through 1995. Specific updates in this work include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Arthur Hughes is Executive Vice President of ACS, Inc., a database marketing company in Reston, Virginia. He has been designing and maintaining marketing databases for Fortune 500 companies and others for more than a dozen years. He has taught economics at the University of Maryland for 32 years, and lectures in the U.S., Canada, Europe, Latin America, and Asia on marketing. He is a frequent contributor to various publications including Direct, DM News, Target Marketing, Marketing Tools, Direct Marketing and The Internatioanl Journal of Database Marketing. He lectures at more than two dozen marketing conferences yearly in the U.S., Canada, Japan, Australia, Brazil, Malaysia, and Portugal. He was a key developer of RFM for Windows, a software product for advanced marketing to customers.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Irwin Professional Publishing
Date d'édition
1995
Langue
anglais
ISBN 10 
1557388938
ISBN 13 
9781557388933
Reliure
Relié
Numéro d'édition
2
Nombre de pages
550
Coordonnées du fabricant
non disponible
Personne responsable
non disponible