Business in a Virtual World: Exploiting Information for Competitive Advantage - Couverture souple

Czerniawska, Fiona; Potter, Gavin

Couverture souple

ISBN 10 : 1557531943 ISBN 13 : 9781557531940

Editeur : Purdue University Press, 2001

Synopsis

Every organization consists of two parts: the physical and the virtual. Traditionally, it has been a company's physical assets that determined its success. In the future, it will be its virtual assets knowledge. Business in a Virtual World explains the new economic laws that apply to this scenario, describes how leading-edge companies are exploiting the opportunities offered, and provides the reader with a practical tool kit to ensure survival and success in this new world.

Détails de l'édition

• Éditeur: Purdue University Press
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 1557531943
• ISBN 13: 9781557531940
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 252
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible