Contemporary Strategy Analysis: Concepts, Techniques, Applications - Couverture souple

Grant, Robert M.

Couverture souple

ISBN 10 : 1557862435 ISBN 13 : 9781557862433

Editeur : Blackwell Publishers, 1991

Synopsis

Intended as a basic text for MBA courses in business policy and business strategy, this is an introduction to business strategy analysis. The author explains how formulating effective strategy requires an understanding of the characteristics of the business environment, the characteristics of business enterprise and the basis of competitive advantage. The book provides both MBA students and practising managers with: an integrated analysis; an international consideration of competition and strategy formulation incorporating Japanese and European contributors and drawing on examples of European, Asian and Canadian corporations; concepts and techniques of strategic management which are of practical use; and examples of current research and practice.

A propos du livre

Quatrième de couverture

Currently one of the best–selling strategy texts for advanced undergraduates and MBA students, Contemporary Strategy Analysis has gained widespread recognition for its rigorous approach to business strategy analysis. Contemporary Strategy Analysis introduces students to the fundamental concepts and principles of strategy. The text reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies in order to enhance the performance of the organizations that they join. Now in its fourth edition, this exciting text has been thoroughly revised and updated. Special features of the fourth edition include: increased coverage of value creation in electronic commerce and the strategy implications of information technology a new section on the "New Economy" and what it means for competition and profit the incorporation of recent contributions to strategy theory and strategy practice including: – the creation and development of organizational capability – winner–takes–all markets – network externalities and competition for standards – complexity and self–organization – strategic innovation the relating of analytical frameworks to their real–world business applications revised figures and applications, making the book even more user–friendly for both instructors and students.

Revue de presse

Grant excels in combining accessibility and rigor in his coverage of difficult concepts in corporate strategy. His Contemporary Strategy Analysis is one of the best available textbooks for advanced undergraduates and MBAs. George Yip, London Business School

"The new edition of Grant′s extraordinarily well–written textbook has the same accessible style as prior editions. This comprehensive textbook makes complicated material understandable and clear. The many new capsule examples of recent business events as well as text material based on new research keep the book completely up–to–date. The book also contains revisions of core materials for even greater clarity. Students rave about this book." Constance Helfat, Tuck School of Business at Dartmouth

"By skillfully weaving scholarly ideas with modern–day issues, Contemporary Strategy Analysis provides students of strategy with a leading edge textbook that links the practical realities of strategic management to the intellectual foundations of strategic thinking." Ari Ginsberg, New York University, Stern School of Business

Détails de l'édition

• Éditeur: Blackwell Publishers
• Date d'édition: 1991
• Langue: anglais
• ISBN 10: 1557862435
• ISBN 13: 9781557862433
• Reliure: Broché
• Nombre de pages: 430
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible