Blunders in International Business - Couverture souple

Ricks, David A.

Couverture souple

ISBN 10 : 1557864144 ISBN 13 : 9781557864147

Editeur : Blackwell Publishers, 1993

Synopsis

The first edition of this book was published in 1983. This edition, containing a variety of anecdotes, has been updated and expanded and covers mistakes and blunders from all aspects of international business, including marketing, management, production, translation and strategy. "Blunders in International Business" aims to increase students' understanding of international business by examining the mistakes that others have made when introducing products to other countries. The examples featured show how different words can translate, often with hilarious results. For example, when translated into Swedish a brand of cereal becomes "burned farmer". The book should be of interest to 2nd and 3rd year business undergraduates, postgraduates on international business courses and business professionals.

A propos du livre

Quatrième de couverture

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders.

Some of the well–known old blunders have been replaced in order to update the lessons learned. The new edition, expanded but conserving its well–liked, concise format, includes more than fifty new international business blunders, featuring American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.

Mistakes in business, errors no one wants to admit, and stories of disaster and crisis no one cares to recount can illustrate valuable lessons and strategies for coping with similar situations in the future. David Ricks continues to uncover many informative, entertaining blunders that will make this book hard to put down.

Présentation de l'éditeur

This book explores the relationship between the management of creativity and creative approaches to management. A revised and expanded edition of this popular book on international business blunders. Features more than 50 new mistakes, from such well–known corporations as American Express, AOL, BMW, McDonald s, and Toyota. Blunders from previous editions have been updated. Errors relating to particular areas of activity marketing, strategic management, translation, corporate governance, and so on are grouped together. The blunders illustrate valuable lessons, as well as being entertaining

Détails de l'édition

• Éditeur: Blackwell Publishers
• Date d'édition: 1993
• Langue: anglais
• ISBN 10: 1557864144
• ISBN 13: 9781557864147
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 140
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible