Contemporary Strategy Analysis: Concepts, Techniques, Applications - Couverture souple

Grant, Robert M.

Couverture souple

ISBN 10 : 1557865132 ISBN 13 : 9781557865137

Editeur : Blackwell Publishers, 1995

Synopsis

The second edition of this graduate strategic management text contains expanded material on international strategic management and total quality management and includes new mini-cases. The first edition featured a rigorous approach to business strategy analysis and was widely adopted as a basic text for MBA courses in business policy and business strategy. This new edition is accompanied by an instructor's manual, a disk and a case book which are available separately.

A propos du livre

Quatrième de couverture

This best–selling text has gained widespread recognition for its rigorous approach to business strategy analysis. Introducing students to the fundamental concepts and principles of strategy, it reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies that will enhance the performance of their organizations. Now in its fifth edition, the book has been thoroughly revised and updated to: feature additional material on the strategic planning processes within companies reflect recent work in the areas of resources and capabilities, industry evolution, and global strategy and the multinational company include revisions to the section on knowledge management to reflect the maturing of this field provide a more integrated view of corporate scope, and the organization and management of the multi–business firm reconsider the shareholder value model, with more coverage of values and corporate social responsibility Additional support is available at www.blackwellpublishing.com/grant . The website features a Guide for Instructors, downloadable PowerPoint slides, and a selection of new cases to help lecturers plan their courses and make teaching even easier.

Revue de presse

Grant excels in combining accessibility and rigor in his coverage of difficult concepts in corporate strategy. His Contemporary Strategy Analysis is one of the best available textbooks for advanced undergraduates and MBAs. George Yip, London Business School

"The new edition of Grant′s extraordinarily well–written textbook has the same accessible style as prior editions. This comprehensive textbook makes complicated material understandable and clear. The many new capsule examples of recent business events as well as text material based on new research keep the book completely up–to–date. The book also contains revisions of core materials for even greater clarity. Students rave about this book." Constance Helfat, Tuck School of Business at Dartmouth

"By skillfully weaving scholarly ideas with modern–day issues, Contemporary Strategy Analysis provides students of strategy with a leading edge textbook that links the practical realities of strategic management to the intellectual foundations of strategic thinking." Ari Ginsberg, New York University, Stern School of Business

Détails de l'édition

• Éditeur: Blackwell Publishers
• Date d'édition: 1995
• ISBN 10: 1557865132
• ISBN 13: 9781557865137
• Reliure: Broché
• Langue: anglais
• Numéro d'édition: 2
• Nombre de pages: 420
• Coordonnées du fabricant: non disponible