The Power of Partnerships: The Next Step Beyond Tqm, Reengineering and Lean Production - Couverture rigide

Mariotti, John L.

Couverture rigide

ISBN 10 : 1557867178 ISBN 13 : 9781557867179

Editeur : Blackwell Publishers, 1995

Synopsis

This is a practical guide on how to empower your corporation through partnerships. Written by a leading corporate figure, this primer shows how to use partnerships in your competitive strategy. It identifies which associations yield which benefits and provides the mechanics of how to form, continue, and develop partnerships, providing the reader with assessment tools and checklists of the most important considerations and common obstacles. Four key partnerships are outlined: suppliers, customers, employees/associates and special partners - personal or professional. The book goes beyond the basic "value chain" to encompass the entire range of relationships available to build competitive advantage.

A propos du livre

Présentation de l'éditeur

This is the original, and most practical guide to building critical partnerships. Written in simple language and loaded with useful checklists, this is award-winning author John Mariotti's classic on building partnerships of all kinds. The four critical partnerships with Customers, Suppliers, Associates and Personal/Professional partners are the cornerstones of a powerful competitive strategy. The book explains how to build and sustain partnerships leading to long-term competitive advantage. This is a must-read for every manager and executive."This promises to be the best-and most practical-book yet on partnering; and no topic is more important for doing business these days."-Tom Peters

Biographie de l'auteur

John L. Mariotti, President & CEO of The Enterprise Group, was formerly President of Huffy Bicycles and Rubbermaid Office Products Group, now a Director on multiple corporate boards. Mariotti is an advisor to many leading companies, author of books on Partnerships, Branding, Marketing and Strategy; a conference keynote speaker and internationally known author and columnist. His web site is www.shape-shifters.com

Détails de l'édition

• Éditeur: Blackwell Publishers
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 1557867178
• ISBN 13: 9781557867179
• Reliure: Relié
• Nombre de pages: 250
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible