Global Logistics Management: A Competitive Advantage for the New Millennium - Couverture souple

Gourdin, Kent

Couverture souple

ISBN 10 : 1557868832 ISBN 13 : 9781557868831

Editeur : Blackwell Publishers, 2000

Synopsis

Manufacturing a quality product is no longer sufficient by itself to guarantee customer loyalty. Companies must consistently deliver their product when and where customers demand it at a reasonable price. Global Logistics Management provides students and managers with an accessible overview of logistics in a global setting. In order to keep readers with little or no knowledge of logistics focused on the topic, the book is written in a straightforward, uncomplicated way, and real-life examples from all over the world help put the theoretical points discussed into context. Global Logistics Management will help provide present and future business leaders with the knowledge and skills necessary to turn their corporate logistics activities into a source of sustainable competitive advantage.

A propos du livre

Revue de presse

"Against a background of global competition. Gourdin discussed alternatives and opportunities arising from developments in such areas as transportation, communication, electronic data interchange and so on, and with real–life examples demonstrates how individual activities are woven together to form an integrated logistics system..... As a comprehensive grounding or timely update, this book will be particularly useful to practising managers and graduate and postgraduate students." Times Higher Education Supplement

"It is current; it reads very well; it is well written; it covers logistics from a global perspective very well; it is perfect in length; the study questions refer back to the text; the students should find reading the text enjoyable, not a chore; the profiles are applicable and current." David J Bloomberg, Western Illinois University.

"The book′s strengths are that it is easy to read with a wide range of examples covering different parts of the world; it has comprehensive coverage of main logistics levels at the operational level; it provides a good introduction to some general management issues that impact on logistics (e.g. ABC analysis, corporate strategy, etc); and there are plenty of references for further reading. I would recommend the book to students as a useful introduction to the operational aspects of logistics, together with interesting examples of logistics developments taken from the commercial world." Michael Browne, University of Westminster.

Quatrième de couverture

Manufacturing a quality product is no longer sufficient by itself to guarantee customer loyalty. Companies must consistently deliver their product when and where customers demand it at a reasonable price. Global Logistics Management provides students and managers with an accessible overview of logistics in a global setting.

In order to keep readers with little or no knowledge of logistics focused on the topic, the book is written in a straightforward, uncomplicated way, and real–life examples from all over the world help put the theoretical points discussed into context. Global Logistics Management will help provide present and future business leaders with the knowledge and skills necessary to turn their corporate logistics activities into a source of sustainable competitive advantage.

Détails de l'édition

• Éditeur: Blackwell Publishers
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 1557868832
• ISBN 13: 9781557868831
• Reliure: Broché
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible