Spiral Dynamics : Mastering Values, Leadership and Change - Couverture rigide

Beck, Don Edward; Cowan, Christopher C.

Couverture rigide

ISBN 10 : 1557869405 ISBN 13 : 9781557869401

Editeur : Blackwell Publishers, 1996

Synopsis

Now available in paperback, this best-selling book presents a new framework for understanding the dynamic forces at work in human affairs - not only in business, but also in personal lives, education, and even geopolitics. Focusing on cutting-edge leadership, management systems, processes, procedures, and techniques, "Spiral Dynamics" synthesizes changes such as increasing cultural diversity, powerful new social responsibility initiatives, and the arrival of a truly global marketplace. Ideal for managers, consultants, and strategists, this inspiring book adds power and precision to the understanding of human value systems and twenty-first century leadership. It draws UK biologist Richard Dawkins' concept of "memes" and Clare W. Grave's 'Level of Existence Theory' to lay out a very specific toolkit for managing the deepest differences in people. The authors' concept of MEMES represents a new element in the "Science of Memetics" and why ideas resonate or not. "Spiral Dynamics" demonstrates how, by applying the right tools at a base level rather than to surface symptoms, any bright, curious human being can begin, quite simply, to change their world.

A propos du livre

Quatrième de couverture

Spiral Dynamics reveals the hidden codes that shape human nature, create global diversities, and drive evolutionary change. These magnetic forces attract and repel individuals, form the webs that connect people within organizations, and forge the rise and fall of nations and cultures. This book tracks our historic emergence from clans to tribes to networks and holograms; identifies seven Variations on Change, and adds power and precision to the design of human systems and 21st century leadership.

Spiral Dynamics is an extension and elaboration of the biopsychosocial systems concept of the late Clare W. Graves; work that Canada′s Maclean′s Magazine called ′The Theory that Explains Everything′. The authors mesh UK biologist Richard Dawkins′ concept of ′memes′ with Gravesian ′value systems′ in crafting a timely transformational change formula and process. Their concept of MEMES represents the first major statement of the new ′Science of Memetics.′

Don Edward Beck and Christopher C. Cowan, who were closely associated with Clare W. Graves, apply the principles of Spiral Dynamics worldwide in both corporate and top–level governmental sectors. They helped transform South Africa out of race categories, design organizational and marketing systems for a wide range of industries, and revitalize local communities, educational and professional institutions, and sports programs. Based on motivational MEMEs, they also designed a "hearts and minds" strategy for the South African rugby union team, winners of the 1995 World Cup.

Beck and Cowan were on the faculty of the University of North Texas in Denton, Texas, for a number of years before forming the National Values Center.

Présentation de l'éditeur

Spiral Dynamics introduces a new model for plotting the enormous economic and commercial shifts that are making contemporary business practice so complex and apparently fragmented. Focusing on cutting edge leadership, management systems, processes, procedures, and techniques, the authors synthesize changes such as:

• Increasing cultural diversity.
  
• Powerful new social responsibility initiatives.
  
• The arrival of a truly global marketplace.

This is an inspiring book for managers, consultants, strategists, and leaders planning for success in the business world in the 21st century.

Détails de l'édition

• Éditeur: Blackwell Publishers
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 1557869405
• ISBN 13: 9781557869401
• Reliure: Relié
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible