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Mastering Communication in Contemporary America: Theory, Research, and Practice - Couverture souple

DeFleur, Melvin L.; Etc.

 
9781559340977: Mastering Communication in Contemporary America: Theory, Research, and Practice
Couverture souple
ISBN 10 : 1559340975 ISBN 13 : 9781559340977
Editeur : Mayfield Publishing Co ,U.S., 1993

Synopsis

This text discusses the nature and application of the principles of human communication. It addresses both interpersonal and mass communication, and explores critical similarities and differences between animal and human communication. The first eight chapters provide students with a strong foundation of the concepts and research-supported theories. The second half of the book uses this foundation to focus on practical applications including influencing others, coping with conflicts and speaking before a group.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Mayfield Publishing Co ,U.S.
Date d'édition
1993
Langue
anglais
ISBN 10 
1559340975
ISBN 13 
9781559340977
Reliure
Broché
Nombre de pages
592
Coordonnées du fabricant
non disponible
Personne responsable
non disponible