Research in Consumer Behavior: Consumption in Marketizing Economies : 1994 - Couverture rigide

 
9781559387835: Research in Consumer Behavior: Consumption in Marketizing Economies : 1994

Synopsis

This volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania, India, China and Vietnam. Consumer-purchase behaviour is examined in terms of radical social change and complete transformation, and specific attitudes of female consumers are examined.

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